Small Business? Selling to Consumers? You’ve come to the right place.

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Digital Evolution – The Transition from an Internet Society to a Socially Mobile Society

Digital communication is evolving beyond just the internet and email to also include mobile and text marketing services.  Before long, mobile will be number one.  Think about it, with the advent of internet, consumers became accustomed to having everything faster.  As consumers get used to everything being faster than it used to, they are gradually expecting it to be faster and faster as time goes on.  Enter the Socially Mobile Revolution.

The Mobile Revolution is Now and Mobile Marketing and Social Media are Exploding:

  • In 2011, the United States is expected to have more ‘Smartphone’ users than ‘Feature Phone’ users.
  • Mobile’s Reach is Huge – 5 Billion Worldwide Mobile Subscribers vs. only 2 Billion World Wide Internet Users.
  • Worldwide – 375 Million Facebook Users and  3 Billion Text Messagers
  • “In the last 12 months, customers around the world have ordered more than $1 Billion worth of products using their mobile device.” – Jeff Bezos, Founder and CEO of Amazon.com, June 2010
  • “It’s clear that retailers who don’t embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines during the early days of digital and social media are now playing catch up”. – Advertising Age, January 2010.

Customers Expect Merchants to Adapt to the Latest Mobile Communication, Marketing, and Advertising Trends

At one point in time, a website was something that businesses thought they could choose not to have if they didnt believe it was “necessary.”  The same was true for a Facebook page.  Well, we all know how that turned out, and mobile communication and text marketing services are no different.

If you are a business which sells directly to consumers, you MUST find a local vendor that specializes in providing Mobile Marketing and Social Media Services.

Mobile Marketing Services and Social Media Marketing are the Focus of this Website

Lucky for you, we are here to help.  Whether you want to lease our product, hire us as a consultant, or just get some good ideas, we are here to help you win.

Call 877-797-3739 or Text ‘mobiletips’ to 96362 to join our mobile tips text club.

SMS: An Introduction to the highest yielding* marketing medium (un)known to Businesses

*”Yielding” in terms of the all-mighty metric utilized most as the number one indicator of effectiveness in the field of expertise broadly known broadly as marketing – Return on Invesment (ROI). SMALL BUSINESSES, I’m talking to you.

Trending Now – B2C SMS Marketing

Contrary to popular belief, SMS is no longer strictly a one-to-one, social communication channel. Just like Facebook is no longer strictly a one to one, “social” communication channel. History repeating itself applies here. SMS is no different than a newly evolving Facebook was five years ago.

Change is Scary, But Cannot be Ignored

People are scared of change, which often translates to annoyance. I just got a Twitter page, before that it was Facebook, before that I was blogging, SEO, PPC, Email Marketing, blah, blah. Heck, for some it feels like yesterday that their first websites were going live. I empathize, but urge acceptance. Find the right consultant, put the hours of research in yourself, insert other solution of your choice here, but do not ignore it.

Living in a Facebook Kind of World

Tell the truth – Does your business have a Facebook page? Twitter? If not, it should. If so, I commend you, but if that’s the latest 21st century marketing craze you’ve signed on for, you’re outdated.

Let’s face it, we (and this includes your customers, all of them, even my 75 year old, non-English speaking grandmother) are living a Facebook kind of life.

And, businesses MUST evolve to meet their customer’s current lifestyles and communication trends. Communication patterns will inevitably evolve, but the customer will always be right.

Facebook World = Socially Mobilized Customers, and Marketing Strategy Must Adapt

The Facebook life means your customers are in touch with so many more people than before which means they’re busy, they’re going places, they’re on the move. You know, like more mobile than ever before. They use mobile devices like iPhones, Androids, Blackberries, and iPads, for everything from bargain shopping to movie watching to note taking. Why wouldn’t you be communicating with the Facebook crowd through their most preferred channel? Marketing means reaching specific people with a specific message for a measurable outcome. (Very) Soon, Customers will Expect Businesses to Communicate with them via SMS

I Like Numbers

90% of people have their phone within arm’s length 23 hours per day 90% of text messages are opened within 5 minutes of being sent 600% more Mobile subscribers than Facebook users Amazon did over $1B in sales over a mobile device from June 2009 – June 2010 (It’s midway through 2011, by the way)